{"id":1432,"date":"2024-12-23T16:19:00","date_gmt":"2024-12-23T14:19:00","guid":{"rendered":"https:\/\/infusive.com\/perche-30-milioni-di-americani-si-sono-affrettati-ad-aderire-a-questo-programma-fedelta\/"},"modified":"2025-07-31T11:37:14","modified_gmt":"2025-07-31T09:37:14","slug":"perche-30-milioni-di-americani-si-sono-affrettati-ad-aderire-a-questo-programma-fedelta","status":"publish","type":"post","link":"https:\/\/infusive.com\/it\/perche-30-milioni-di-americani-si-sono-affrettati-ad-aderire-a-questo-programma-fedelta\/","title":{"rendered":"Perch\u00e9 30 milioni di americani si sono affrettati ad aderire a questo programma fedelt\u00e0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" id=\"viewer-2uunf192\">La settimana scorsa ho partecipato all&#8217;Investor Day di Lowe&#8217;s e ho incontrato i leader di tutta l&#8217;azienda.<\/p>\n\n<p class=\"wp-block-paragraph\" id=\"viewer-wi6d4196\">Con oltre 1700 negozi e un team di oltre 300.000 persone, Lowe&#8217;s ha un&#8217;impronta leader nella pi\u00f9 grande classe di asset al mondo: il settore immobiliare statunitense.<\/p>\n\n<p class=\"wp-block-paragraph\" id=\"viewer-dea9x200\">In 10 mesi, il programma MyLowe&#8217;s Rewards ha riscosso un successo strepitoso:<\/p>\n\n<p class=\"wp-block-paragraph\" id=\"viewer-tgtd6204\">1. I membri spendono il 50% in pi\u00f9 rispetto ai non membri<\/p>\n\n<p class=\"wp-block-paragraph\" id=\"viewer-uod9s207\">2. I clienti ricevono punti su ogni acquisto<\/p>\n\n<p class=\"wp-block-paragraph\" id=\"viewer-u4777211\">La mia discussione con <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/jennifer-wilson-2641a65\/\" rel=\"noreferrer noopener\">Jennifer Wilson<\/a>, CMO e responsabile del programma fedelt\u00e0, suggerisce che il team \u00e8 solo all&#8217;inizio.<\/p>\n\n<p class=\"wp-block-paragraph\" id=\"viewer-i197i217\">Le informazioni basate sui dati stanno influenzando tutti gli aspetti dell&#8217;attivit\u00e0, da:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Marketing personalizzato in base agli acquisti passati e alla regione<\/li>\n\n\n\n<li>Gestione dell&#8217;inventario (ora potenziata dall&#8217;intelligenza artificiale)<\/li>\n\n\n\n<li>Layout del negozio e resi per metro quadrato<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\" id=\"viewer-y0f8o231\">Fondamentalmente, la prossima generazione di consumatori, Millennials e Gen-Z, \u00e8 altamente coinvolta. Abbiamo osservato l&#8217;impatto che questo pu\u00f2 avere su altre aziende di consumo. <\/p>\n\n<p class=\"wp-block-paragraph\" id=\"viewer-vra4l235\">La passione e l&#8217;attenzione ai dettagli del team esecutivo erano chiare, ma ci\u00f2 si amplifica quando si cammina per un negozio, coprendo tutte le parti dell&#8217;attivit\u00e0.<\/p>\n\n<p class=\"wp-block-paragraph\" id=\"viewer-ftx6i239\"><a href=\"https:\/\/www.linkedin.com\/company\/lowe%27s-home-improvement\/\">Lowe&#8217;s companies, inc.<\/a>\u2019s \u00e8 in attivit\u00e0 da oltre un secolo. <\/p>\n\n<p class=\"wp-block-paragraph\" id=\"viewer-zr820244\">In meno di un anno, il programma fedelt\u00e0 sta guidando un maggiore coinvolgimento, un aumento degli acquisti ripetuti e dei risultati dei clienti attraverso esperienze personalizzate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La settimana scorsa ho partecipato all&#8217;Investor Day di Lowe&#8217;s e ho incontrato i leader di tutta l&#8217;azienda. Con oltre 1700 negozi e un team di oltre 300.000 persone, Lowe&#8217;s ha un&#8217;impronta leader nella pi\u00f9 grande classe di asset al mondo: il settore immobiliare statunitense. In 10 mesi, il programma MyLowe&#8217;s Rewards ha riscosso un successo &#8230; <a title=\"Perch\u00e9 30 milioni di americani si sono affrettati ad aderire a questo programma fedelt\u00e0\" class=\"read-more\" href=\"https:\/\/infusive.com\/it\/perche-30-milioni-di-americani-si-sono-affrettati-ad-aderire-a-questo-programma-fedelta\/\" aria-label=\"Per saperne di pi\u00f9 su Perch\u00e9 30 milioni di americani si sono affrettati ad aderire a questo programma fedelt\u00e0\">Leggi tutto<\/a><\/p>\n","protected":false},"author":1,"featured_media":1963,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","two_page_speed":[],"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-senza-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Perch\u00e9 30 milioni di americani si sono affrettati ad aderire a questo programma fedelt\u00e0 - Infusive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/infusive.com\/it\/perche-30-milioni-di-americani-si-sono-affrettati-ad-aderire-a-questo-programma-fedelta\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Perch\u00e9 30 milioni di americani si sono affrettati ad aderire a questo programma fedelt\u00e0 - Infusive\" \/>\n<meta property=\"og:description\" content=\"La settimana scorsa ho partecipato all&#8217;Investor Day di Lowe&#8217;s e ho incontrato i leader di tutta l&#8217;azienda. Con oltre 1700 negozi e un team di oltre 300.000 persone, Lowe&#8217;s ha un&#8217;impronta leader nella pi\u00f9 grande classe di asset al mondo: il settore immobiliare statunitense. In 10 mesi, il programma MyLowe&#8217;s Rewards ha riscosso un successo ... 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