Why 30 million American’s have rushed to join this loyalty program.

Last week I attended the Lowe’s investor day & met with leaders across the business.

With 1700+ stores & a team exceeding 300,000, Lowe's has a leading footprint in the largest asset class in the world - US real estate.

In 10 months, the MyLowe’s Rewards program has been a roaring success:

1. Members are spending 50% more than non-members

2. Customers receive points on every purchase

My discussion with Jennifer Wilson, the CMO & loyalty program lead, suggests the team is just getting started.

The data driven insights are influencing all aspects of the business, from:

• Tailored marketing based on past purchases & region

• Inventory management (now enhanced by AI)

• Store layout & returns per square meter

Critically, the next generation of consumers, Millennials & Gen-Z are highly engaged. We’ve observed the impact this can have at other consumer companies.

The passion & attention to detail of the executive team was clear, yet this is amplified when you walk around a store, covering all parts of the business.

Lowe's Companies, Inc.’s has been in business for over a century. 

In less than a year, the loyalty program is driving higher engagement, increased repeat purchases & customer outcomes through personalised experiences.