Our Strategy - Infusive

Consumer Alpha: Investing Where Loyalty Compounds.

We target long-term capital appreciation by investing in publicly listed companies that benefit from consistent consumer preference and pricing power.

Many of these companies have earned a place in everyday life, and in resilient investment portfolios.

Consumer Alpha Defined

Consumer Alpha captures the long-term compounding power of global brands that offer products consumers love. Our strategy focuses on companies that are not just widely used but deeply trusted — allowing them, we believe, to weather volatility and deliver persistent returns, over time.

PredictabLE

We target a 7–11% net return with lower volatility than global equities.

Durable

Our companies benefit from durable consumer demand, pricing power, and emotional brand loyalty.

Global Reach

We invest in companies with global reach and diversified revenue streams.

This Representative sample (i) has not been selected based on size or performance (i.e. not top 10 holdings) (ii) Selected by Infusive to be a representative sample of industries and geographies currently in our investment universe (iii) is subject to change. Logos are for illustrative purposes only and are protected by trademarks. Infusive disclaims any association with them and any rights associated with the trademarks. Read more in our Disclaimers and Disclosures.*